Kekuatan Diplomasi Budaya: Upaya Korea Selatan di Balik Kesuksesan K-Drama di Amerika Serikat (2021-2023)

Abstract

K-Drama has become one of South Korea's most popular and influential cultural products in the global market, including in the United States. This research aims to explore South Korea's efforts to promote and integrate K-Drama into the United States entertainment industry using a constructivism theory approach and the concept of cultural diplomacy. The research method that the author uses is qualitative using descriptive data through literature studies. Constructivism theory is used as a theoretical framework to understand how K-Drama is received by United States society, while cultural diplomacy is used to analyze the strategies and policies used by South Korea in promoting K-Drama in the international market. The research results show that South Korea has successfully integrated K-Drama into the United States entertainment market through smart marketing strategies, appropriate cultural adaptation, and collaboration with local producers. Factors such as production quality, unique stories, and cultural representation in K-Dramas play a role in building positive perceptions of South Korean culture in the United States. South Korea's cultural diplomacy also plays an important role in facilitating cultural exchanges and improving bilateral relations between the two countries. This research provides in-depth insight into how K-Drama can be used as an effective cultural diplomacy tool to expand South Korean cultural influence in the global market, especially in the United States. The implications of this research highlight the importance of collaborative strategies between the public and private sectors in promoting national culture through international entertainment media.

Keywords: constructivism , cultural diplomacy, hallyu, k-drama, united states