Strategi Pariwisata Indonesia melalui Potensi Kawasan Lombok di Tengah Tren Wisata Halal di ASEAN
Keywords:
ASEAN halal tour, Global Muslim Travel Index, Indonesian tourism strategy, LombokAbstract
This research discusses about the position of Indonesia is less competitive than Malaysia, Singapore, and Thailand in the formulation of the concept of halal tourism on the Global Muslim Travel Index. Indonesia can exploit the potential of the Lombok region in the formulation of the concept because Lombok has been crowned as one of the best halal tourism destinations in Indonesia. This research questioning the reason of how Indonesia's tourism strategy through Lombok's potential amid the trend of halal tourism in ASEAN. This research uses strategy concept and Destination Branding with qualitative method. The result of this research is to explained that the Indonesian tourism ministry is late to realize about the implementation of halal certification as one key to success in developing the concept of this halal tourism. In addition, there are still many obstacles from several regions as well as lack of awareness and commitment from various stakeholders such as central government, local government, and society in jointly supporting the formulation of the concept of halal tourism in Indonesia.
References
Arifin, Anwar. (1984). Strategi Komunikasi. Bandung: Armilo
Crescent Rating. “Mastercard-Crescentrating Global Muslim Travel Index (GMTI) and Regional Reports (JMTI)â€. https://www.crescentrating.com/halal-muslim-travel-market-reports.html diakses pada 25 Juli 2018.
Ichwan, Moh. Nur. Conservative Turn: Islam Indonesia dalam Ancaman Fundamentalisme.
Muslim Lifestyle. (2016). “Lombok Jadi Satu-satunya Daerah yang Punya Perda Wisata Halalâ€. https://travel.dream.co.id/news/lombok-jadi-satu-satunya-daerah-yang-punya-perda-wisata-halal--1608299.html, diakses pada 08 Mei 2018.
Simatupang, Violetta. (2009). Pengaturan Hukum Kepariwisataan Indonesia. Bandung: PT Alumni.
Situmorang, Syafrizal Helmi. (2008). Destination Brand: Membangun Keunggulan Bersaing Daerah. Jurnal Perencanaan & Pengembangan Wilayah Vol. 4, No. 2
Setyaharini, Oneng & Marsya. Tim Halal Kementerian Pariwisata Indonesia. Wawancara pada tanggal 27 April 2018 di Gedung Film, Jakarta.
Sofyan, Riyanto. (2011). Bisnis Syariah Mengapa Tidak. Jakarta: Gramedia Pustaka.
Sofyan, Riyanto. Prospek Bisnis Pariwisata Syariah. Jakarta: Buku Republika.
Syahid, Ahmad Rosyidi. (2016). “Pariwisata Halal: Pengertian, Prinsip, dan Prospeknyaâ€, https://studipariwisata.com/referensi/pariwisata-halal/ diakses pada 27 Maret 2018.
UU RI No. 10 Tahun 2009 Tentang Kepariwisataan.
Downloads
Published
How to Cite
Issue
Section
License
In submitting the manuscript to the Balcony (Budi Luhur Journal of Contemporary Diplomacy) , the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere,
- The publication has been approved by the author(s) and by responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
License and Copyright Agreement
Authors who publish with Balcony (Budi Luhur Journal of Contemporary Diplomacy) agree to the following terms:
- Authors retain copyright and grant the Balcony (Budi Luhur Journal of Contemporary Diplomacy) right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the Balcony (Budi Luhur Journal of Contemporary Diplomacy) published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
