Peran Startup Gojek dalam Statecraft Indonesia di Singapura

Authors

  • Cut Thalia Amorita
  • Rendy Putra Kusuma

Keywords:

corporate diplomacy, nation-branding, startup, statecraft, Gojek

Abstract

In the digital era, the utilization of technology is increasing. This also changes the implementation of a country's statecraft. It turns out that non-state actors such as startups do give influence in the course of international relations. Therefore, this research aims to explain the role of Gojek startup on conducting Indonesian statecraft in Singapore, even though there is a similar startup, namely Grab, who dominates the Singapore market. To analyze the problem, this research uses the perspective of Neoliberalism. The research period is limited between 2018 and early 2021, in accordance with Gojek's expansion to Singapore. This research is a qualitative research that uses the theories of diplomacy, soft power, corporate diplomacy, digital diplomacy, and public diplomacy. The concepts of startup and nation-branding are also used. This research uses primary and secondary data. The results of the research show that the Gojek startup has carried out Indonesian statecraft in Singapore, by implementing corporate diplomacy.

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Published

2022-01-06

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Amorita, C. T., & Kusuma, R. P. (2022). Peran Startup Gojek dalam Statecraft Indonesia di Singapura. Balcony, 5(2), 113–128. Retrieved from https://jom.fisip.budiluhur.ac.id/index.php/balcony/article/view/260

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Vol. 5 No. 2 (2021)

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